Affiliation:
1. University of Vale do Rio dos Sinos, Brasil
Abstract
Brazilian government has developed public policies during the last years in order to promote a national semiconductor industry. Under this program, 22 new Design Houses have started their operations. Considering this context, this study aims to understand how Brazilian Design Houses are upgrading to operate as players in the semiconductor global chain. To really move up in the semiconductor global chain, DHs need to improve key supply chain processes, such as marketing and sales, outsourcing and relationship management. This new scenario will characterize the achievement of functional upgrading, in which the companies will develop capabilities to move to higher value added activities in the global chain.
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