Abstract
In this chapter, the author has constructed the Scientific Mixed Media Model (SMMM) for boosting automobile dealer visits by developing NJ-MMM (New Japan Marketing Management Model) named Advanced TMS, Strategic Customer Creation Model in order to realize the automobile market creation. Specifically, SMMM develops and validates the effectiveness of putting together four core elements—(1) Video that Unites Customer behavior and Manufacturer Design Intentions (VUCMIN), (2) Customer Motion Picture-Flyer Design Method (CMP-FDM), (3) Attention-Grabbing Train Car Advertisements (AGTCA), and (4) Practical Method using Optimization and Statistics for Direct Mail (PMOS-DM)—into new strategic advertisement methods designed to enhance marketing and the desire in the automotive industry. At present, SMMM is applied to a dealership representing an advanced car manufacturer Toyota, where its effectiveness is verified.
Reference46 articles.
1. “New JIT”: A new management technology principle at Toyota
2. Proposal and implementation of the “science SQC” quality control principle
3. Science SQC, New Quality Control Principle
4. Amasaka, K. (2005). Constructing a Customer Science Application System “CS-CIANS”: Development of a global strategic vehicle “Lexus” utilizing New JIT. WSEAS Transactions on Business and Economics, 2(3), 135-142.
5. The validity of Advanced TMS, a strategic development marketing system utilizing New JIT;K.Amasaka;The International Business & Economics Research Journal,2007