Automobile Exterior Color Design Development Model

Abstract

The idea of global quality competition in the auto industry has made developing body colors that best match the exterior design of vehicle models a critical factor in terms of product strategy, as color selection has the ability to affect consumer purchasing behavior. The rapid global advancement currently underway brings with it increasingly diverse and complex personal values and subjective impressions, which are difficult to fully grasp. In this chapter, the author has concluded that traditional design processes, which are implicit and rely heavily on designer intuition and experience-based rules of thumb, must be reformed. To achieve this, the author has created the Automobile Exterior Color Design Development Model (AECD-DM) partnering of auto-maker and paint-maker. Specifically, to affect purchasing customer behavior, the author has developed the AECD-DM to body color development at a specific company and has obtained the given results.