Developing New Japan Marketing Management Model for Customer Creation

Abstract

In this chapter, the author develops the New Japan Marketing Management Model (NJ-MMM) named Advanced TMS (Total Marketing System) for customer creation in order to innovate in marketing process management by correctly identifying customer demands. To realize this, specifically, the author innovates the Japan's auto-dealers' sales activities employing Intelligent Customer Information Marketing Model (ICIMM) for the evolution of market creating. Concretely, the author focuses on the effectiveness of various advertising media using Science SQC based on the Customer Science approach. As a suitable example, particularly, the author develops the J-ANSMS (Japan's Automobile New Sales Marketing Management System) to improve the repeat customer ratio of Toyota vehicles as the Customer Retention (CR) activities employing SCCM (Scientific Customer Creative Model). The achievements of NJ-MMM are currently being applied at Toyota's Netz Chiba and other dealers.