Museum Events

Abstract

There has been a change in the way people access and enjoy culture. Faced with this reality, museums can no longer be just places where to store and exhibit art pieces, as they must follow the new trends and the new needs and expectations of visitors. In this vein, museums and cultural firms are starting to adopt new technologies for a variety of initiatives, not only to communicate with visitors or monitor their behavior during the visit, but also to involve them in more immersive initiatives and events. The chapter analyses the academic literature on the topic, aiming to offer a theoretical basis for future research on this subject. In addition, the chapter presents examples of museums adopting new technologies in special events to involve new categories of visitors and improve their offer and general performance.