Mobbing and Word-of-Mouth Communication (WOM) in the Digital Age

Abstract

Businesses today face more intense competition than in the past as a result of advancements in information and communication technologies. Supporting employees and developing positive relationships with their managers are critical for the organization's and employees' performance. Mobbing behaviour, which is prevalent in the workplace, has a detrimental effect on employees' performance and motivation. The purpose of this chapter was to assess an organization's mobbing behaviour from a management and marketing perspective and within the context of crisis management. The chapter also aimed to determine whether employee exposure to mobbing results in a significant difference in word-of-mouth communication (WOM). The research concluded that employee exposure to mobbing resulted in a significant difference in WOM.