Affiliation:
1. Princess Nourah Bint Abdulrahman University, College of Arts and Design, Saudi Arabia
Abstract
Visual language communication has already gained significant traction in graphic design and marketing literature as a substantial communication approach for expressing visual designs for advertising products and services. However, VLC goes beyond the marketing arena, it has been known to support critical situations such as times of crisis or disaster. This chapter explores the role of visual language communication in managing crisis situations. The characteristics of visual communication are articulated through the lens of crisis management, together with the benefits and challenges that may impede or foster visual language communication to manage crises. The chapter concludes by recommending a typology for managing future crises using VLC innovations.