The Rise of Digital Marketplace in Brunei Darussalam

Abstract

E-commerce has significantly changed the way businesses conduct transactions via the internet, which primarily associates the buying and selling of products or services. Through the internet, businesses can sell their products or services directly to their consumers or through a digital marketplace to attain a broader market. Digital marketplace firms are among the earliest e-commerce firms established, such as Amazon and eBay. With the rapid growth and adoption of the Internet and digital marketplace on a global scale and also at a regional level, implementation of digital marketplace is slowly rising in Brunei Darussalam throughout the last decade. This chapter aims to investigate the rise of digital marketplace in Brunei Darussalam. The chapter includes background theories of the digital marketplace, such as two-sided markets and digital platforms. Several cases of digital marketplace and governing bodies are explored, and factors contributing to the rise of digital marketplace will be discussed.