Resources and Value Co-Creation in Social Commerce

Abstract

Social media (SM) is fundamentally changing the way firms conduct business and, in the process, destroying existing business models (BM). Therefore, businesses need to have a BM adaptable to social commerce (SC), which is commerce utilizing social networking services. This viewpoint for future research has questions on the types of SC BM, the value co-created by these models, and the required resources. The study proposes a framework to explore potential BM associated with social media based on their requirements and evaluate the performance of these BM. On the tenets of the study, this viewpoint argues for the need to develop BM for SC and how value is co-created and the resources underpinning this co-creation.