Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps

Abstract

The article presents a unique approach to explore and evaluate the critical factors of supply chain management-marketing (SCM-M) interfaces in e-commerce. This article systematically identifies the critical factors of SCM-M interface in e-commerce using DeLone and McLean (D&M) Model of IS Success. The critical factors identified are used to form the dynamic scenarios based on Fuzzy Cognitive Maps (FCM) for strategizing the e-commerce success. To understand and evaluate the proposed research methodology, some scenarios were developed based on the critical factors of SCM-M interface in e-commerce. The analysis of these scenarios aid in identifying the improvement areas as well as strategizing and improving those areas of SCM-M interface in e-commerce for enhanced customer satisfaction and leveraging organizational success.