The Use of Digital Devices in Marketing Library Products in an Inclusively Engaged Academic Library

Abstract

This chapter identifies critical issues in the use of digital devices, opportunities, and challenges in marketing library products and services in academic libraries. It examines empirical literature as a review method on the use of digital devices in engaged academic libraries in marketing library products and services. From the findings, it was revealed that library products and services are underutilized because of lack of marketing strategies and programs to create awareness of available resources and services in academic libraries. This resulted in negative attitudes and behaviors towards reading culture among library users. Digital devices transform and widen the reach, management, storage, and delivery of information. They make library products and services more interactive and maximize utilization of library products and services. The study shows that digital devices influenced attitudes, behaviors, and perceptions of library users positively, which shows that there is a great need to employ digital devices in marketing library products and services in academic libraries.