Transactional Partnerships

Abstract

This chapter explores reciprocal interorganizational relationships as transactional partnerships. This scenario requires a mutual exchange of monetary or other resource support from a business or corporation for an intended purpose or performance outcome by a college or university. The transactional and reciprocal forms also include actions of pro-social behavior discussed in Chapter 3 but including a cost-reward analysis and risk-trust analysis. Successful academy-business transactional partnerships likely include cause-related brand engagement and ultimately yield win-win results for both parties when executed ethically. Transactions are usually contracted, documented, and monitored for performance. Ethical problems in transactions may include an imbalance in power dynamics, conflicts-of-interest, competition (or opportunity for replacement), or failure of performance.