Affiliation:
1. Universidad de las Américas, Puebla, Mexico
Abstract
During the COVID-19 pandemic, internships were translated into home office modality; organizations, universities, and students faced significant challenges to which they had to adapt in a short period of time. This chapter describes the effects of COVID-19 in the experiential learning activities, specifically the case of internship programs for marketing students at an emerging market university, in order to learn about their experiences during the pandemic and incorporate the lessons in post pandemic experiences. Students and organizations were surveyed to know about their internship experiences and perceptions. Results indicate that under certain conditions, online internship experiences can be successful.