Affiliation:
1. Sapienza University of Rome, Italy & Università Politecnica delle Marche, Italy
Abstract
The chapter intends to provide an overview on literary tourism valorization. The first part identifies its main benefits, main literary places (book locations, book film adaptation sets, places related to writers, literary attractions), and literary events (festivals, book fairs, and other events). The second part presents some issues on the demand side and provides the description of two possible literary journeys, with different connections with both literary places and products. The third part of the chapter is focused on how to effectively valorize literary tourism, through the design of valuable experiences.