Affiliation:
1. Bowie State University, USA
Abstract
For students studying journalism at HBCUs, there is a need for increased training in entrepreneurial journalism to offset the vastly changing media landscape and to train future media practitioners to become enterprising and to tell their own stories. However, in light of the ongoing challenges faced by many HBCUs, students receive a variety of entrepreneurial experiences ranging from moderate to sparing to none. In light of the new demands of the 21st century and the current shift to an entrepreneurship based economy, particularly within the media industries, this study using institutional theory examines the largest HBCUs by undergraduate enrollment to find that most schools with JMC programs offer either a course in entrepreneurship and or some business or entrepreneurship access on their campus. In order to ensure that all students who wish to become entrepreneurs receive adequate training during the foundational years of an undergraduate program, this study examines some of the barriers and challenges facing some universities and outlines suggestions and best practices.
Reference23 articles.
1. Encouraging entrepreneurship.;M.Anderson;Diverse Issues in Higher Education,2010
2. AN EDUCATION FOR INDEPENDENCE
3. Bowie State University. (2020). Cultivating next generation innovators. https://www.bowiestate.edu/about/administration-and-governance/division-of-administration-and-finance/office-of-facilities-management/capital-projects/entrepreneurship-living-learning-community/
4. CUNY's Entrepreneurial Journalism: Partially Old Wine in a New Bottle, and Not Quite Thirst-Quenching, but Still a Good Drink
5. The Challenges And Successes Of Department Governance: A Look At HBCU Journalism And Mass Communications Unit Administrators