Affiliation:
1. Lyallpur Khalsa College Technical Campus, India
Abstract
i-Branding is one of the fastest-growing aspects of internet marketing. Internet marketing is still an experimental area that continues to grow, evolve, and adapt. The use of the internet as a branding tool is an important area of study since the literature on internet branding is currently in the formative stage. This study investigated the relationship of various factors with respect to customer satisfaction of youths towards purchasing through the internet. The sample size is comprised of 520 respondents from various regions of Punjab. For this purpose, CFA has been applied to analyze the customer satisfaction of internet marketing among youngsters. Finally, this chapter would help academicians as well as industry experts to analyze the potential of i-branding in the future.