Affiliation:
1. EAN University, Colombia
2. La Salle University, Colombia
Abstract
COVID-19 has placed the MSMEs of the world and Latin America in a difficult situation. With the region's economies in the middle of the march, many of them have been liquidated or their activity has been drastically reduced, reflected in lower incomes, among other situations. Faced with this situation, the governments of the countries have developed actions to protect the health of the population and the economy of the countries. This chapter presents and analyzes the strategies that have been developed and are being developed in times of the pandemic and are going to be developed in the post-COVID period by Colombian micro, small, and medium-sized enterprises (MSMEs).
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