Importance and Usability of University Websites

Abstract

An organization's website is a gateway to its information, products, and services. As such, it should be a reflection of the needs of the clients that it serves. Unfortunately, website design and development is often driven by technology or organizational structure or business objectives, rather than user needs. Since higher educational institutions have started to use their websites as a means of recruiting students, an effective website design emerged as a critical factor in attracting students. The usability factor is an extremely important aspect in an individual website as it ensures the survival of each institution in digital environment. In addition to the importance of website usability, the COVID-19 virus significantly increased the importance of websites, especially university websites. Website users and designers accept usability as major criteria in developing websites. If any institution website has poor usability, it is difficult to use, and visitors may turn to other institutions' websites.