Affiliation:
1. Carey Business School, Johns Hopkins University, USA
Abstract
Through digital technologies, learning has become more flexible in terms of location and mode of delivery, as well as open opportunities for inquiry, discourse, extension, and application towards the creation of new knowledge. A tendency towards a lack of uniformity in the quality of knowledge produced as well as deviation from the norms that guide content creation and sharing have been envisioned with new modes of knowledge creation and sharing in general. This chapter will synthesize research and strategies on designing high value, engaging online video content, with the aim of equipping creators within participatory, informal learning contexts with approaches for becoming more responsible and effective contributors to the digital ecosystem.
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