Affiliation:
1. Syrian Private University, Syria
Abstract
Boundaries between business intelligence (BI), big data (BD), and big data analytics (BDA) are often unclear and ambiguous for companies. BD is a new research challenge; it is becoming a subject of growing importance. Notably, BD was one of the big buzzwords during the last decade. BDA can help executive managers to plan an organization's short-term and long-term goals. Furthermore, BI is considered as a kind of decision support system (DSS) that can help organizations achieving their goals, creating corporate value and improving organizational performance. This chapter provides a comprehensive view about the interrelationships between BI, BD, and BDA. Moreover, the chapter highlights the power of analytics that make them considered as one of the highly impact's organizational capability. Additionally, the chapter can help executive managers to decide the way to integrate BD initiatives as a tool, or as an industry, or as a corporate strategy transformation.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Business Intelligence and Analytics from Big Data to Healthcare;Handbook of Intelligent Healthcare Analytics;2022-05-06
2. Evaluation Platform for DDM Algorithms With the Usage of Non-Uniform Data Distribution Strategies;International Journal of Information Technologies and Systems Approach;2022-01
3. Factors Affecting on IoT-Based Business Management in the Post-Pandemic Period;Handbook of Research on Green, Circular, and Digital Economies as Tools for Recovery and Sustainability;2022