Data Mining Technology and Sales Productivity Analysis in Malaysia

Abstract

This chapter focuses on studying data mining technologies and the predictive analysis of product sales for Amway (M). Several parts have been adopted to outline the rationale for the research, which consisted primarily of reading books, journals, and internet articles on data mining and conducting interviews and observations to collect Amway data (M). Following data gathering, a model was constructed to understand the value of results achieved by integrating automation, visual representation, and predictive analysis into business operations. Finally, the author gained a great deal of knowledge about this project once it was completed. The completion of this project was, therefore, a very satisfying and fruitful journey. Generally, to have a better impact, this entire project needs to be polished.