Evaluating Level of Awareness of Food Terrorism Activities Among Consumers in Klang Valley, Malaysia

Abstract

Food terrorism issues have gained attention from the food industry globally. Food terrorism is a threat, sabotage, or contamination act to the food supply chain committed intentionally by people with a purpose to harm the public, jeopardize the economy, and disrupt the social and political system. More seriously, injury and death caused by contaminated food are inevitable. In Malaysia, very few studies have delved into food terrorism research. Therefore, this chapter presents a study to evaluate the level of awareness among consumers in the Klang Valley towards food terrorism activities. A quantitative survey was employed to gather data from consumers residing in the Klang Valley. Approximately 384 reusable surveys were analyzed using Pearson correlation and one-way analysis of variance to generate the results. The results indicated that customers in Klang Valley have an average level of awareness of food terrorism activities. This study offers a baseline reference for future research to investigate a wide area of food terrorism in Malaysia.