Social Media and Library Collaboration

Abstract

The use of social media platforms like Facebook, Twitter, and WhatsApp has become an integral part of everyday communication in Zimbabwe. These platforms allow libraries and librarians to work collaboratively. Anchored on the diffusion of technology theory, this chapter analyzed the availability of social media in the Ministry of Health and Child Care Library, Ministry of Environment Library, Ministry of Transport and Infrastructural Development Library, and Zimbabwe National Statistical Agency Library. The researcher interviewed six library professionals and found out that government librarians are using social media platforms to promote access to information and support freedom of information. The study noted that government libraries are still facing challenges such as lack of administrative support and lack of clear collaboration policies. These challenges are affecting collaboration initiatives. Accordingly, the researcher recommended managers to support their libraries with financial resources if government librarians are to effectively apply social media in their work areas.