Market Segmentation and Dark Tourism and the (Post) Pandemic Scenario

Abstract

Dark tourism is a segment of tourism that has been growing in recent decades and is strongly associated with tragedy and mystery. There are several academic researchers who present literature on this specific group of tourist consumers. As a result, 2020 was strongly marked by the pandemic of the new coronavirus (COVID-19). This chapter presents a reflection on the role of dark tourism in the pandemic and post-pandemic period. From an interdisciplinary perspective, this chapter presents contributions to (dark) tourism, marketing, and pandemic management.