Student Expectations and Campus Realities

Abstract

As today's institutions work to increase enrollment, retention, and persistence, they must also decide how to invest limited institutional dollars and how to adapt to changing student expectations. This chapter provides insight into some of those changing student expectations in regards to the following areas: students as customer, expectations of campus services, campus safety and liability expectations, career expectations, classroom expectations, and the specific expectations of Generation Z students. Armed with this information, leaders in higher educational settings can challenge their institutions to think critically about where and how to invest existing resources. This introductory chapter provides a framework for further exploration into student expectations in regards to student engagement, diversity and inclusion, gaming and eSports, campus safety, and other critical issues in higher education.