Business and Culture

Author:

Apaydin Marina1ORCID,Branch John D.2ORCID,Gillett Amy2

Affiliation:

1. American University of Cairo, Egypt

2. University of Michigan, USA

Abstract

Virtual exchanges are an emerging form of learning in which students from different countries are connected via technology. The authors created a virtual exchange, Business & Culture, to connect students at institutions in the USA, Egypt, Lebanon, and Libya. The focus of the Business & Culture virtual exchange was on teaching cultural competence, a key skill in today's increasingly globalized workplace. In this chapter, they explore the design and implementation of Business & Culture. They enumerate the challenges of incorporating the needs and resources of four different institutions. They discuss the benefits of the Business & Cultural virtual exchange to both students and instructors. And they outline the evaluation of the Business & Cultural virtual exchange, which allowed them to both gauge its effectiveness and improve its design and implementation.

Publisher

IGI Global

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5. Hamrick, J. (1999). Internationalizing higher educational institutions: Broadening the approach to institutional exchange. Paper presented at Managing Institutional Change and Transformation Project, Center for the Study of Higher and Postsecondary Education, University of Michigan, Ann Arbor, MI. Retrieved from http://www.personal.umich.edu/~marvp/facultynetwork/ whitepapers/jimhamrick.html

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