Affiliation:
1. Aksaray Universty Vocational School of Social Sciences, Turkey
Abstract
Activities, which include events that are not all intangible, include large-scale service components, and hence, their marketing includes service marketing. From this point of view, it is possible to state that it is very difficult to market activities that the participants cannot take home and consume physically. In this context, it is very important that the event marketing activities convey the feeling to the target audience that they will have fun and be entertained. Therefore, social media is one of the most important tools used in the effective transfer of the organization to the target audience within the scope of event marketing activities. As the most effective current communication and interaction tool, social media has become the most important tool for event marketers who are trying to appeal to large audiences and promote a certain destination, product, or service.
Reference86 articles.
1. Halkla ilişkiler öğrencilerinin sosyal medyadaki siber zorbalık duyarlılıklarını ölçmeye ilişkin bir araştırma.;E.Aktan;Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi,2015
2. Arcodia, C. & Robb, A. (2000). A future for event management: A taxonomy of event management terms. In J. Allen, R. Harris, L. K. Jago, & A. J. Veal (Eds.), Events beyond 2000: Setting the agenda, proceedings of conference on event evaluation, research and education. Sydney: Australian Centre for Event Management School of Leisure, Sport and Tourism, University of Technology.
3. Festival Attendance and the Development of Social Capital
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献