Predictive Analysis of Emotions for Improving Customer Services

Abstract

Human emotions plays an important role in everyday communication. Emotions are formed by the combination of cues such as relative actions, facial expressions, and gestures and reactions. Emotions are also present in written texts like in social media, chats, customer reviews. By getting inspired by works done in the domain of sentiment analysis, this chapter explores advances to automatic detection of emotions in text which help in Improving Customer Services. This chapter presents a framework for automatic detection of emotions in customer reviews based on different emotions theories in the fields of psychology and linguistics. This framework uses advanced Machine Learning (ML) techniques with Natural Language Processing (NLP) methods for better understanding of emotion detection and recognition in customer reviews. The text under study comprises data collected from leading Indian e-commerce portals like Flipkart, Snapdeal and Amazon, which contains text rich in emotions. The advantages and application based emotion detection framework has been incorporated with suitable examples.