Marginalization of Women and Mass Markets

Abstract

This chapter relates to gender equality in the free market, particularly the mass market. The objective of this work is to review if the woman is marginalized in the mass market through a decision tree structure. To achieve this overall objective, the integrated-adaptable methodology for the development of decision support system (MIASAD) is used. There are not enough elements to make a generalization, but, from the results obtained with the decision tree structure used in this investigation, it can be seen that there is no marginalization of women in the mass products market. This implies that no additional effort is necessary to minimize the marginalization of women in the mass market. As a consequence, efforts can focus on better segmentation of the female market. Thus, products that are more suitable for each of the sectors found can be generated.