Affiliation:
1. Anurag Group of Institutions, India
2. Sona College of Technology, Salem, India
Abstract
Social media websites enable users to create and share content or to participate in social networking. The main advantage of social media is the ability to communicate with different people to share their knowledge and discuss social events. The impact of social media on people and their behavior is enormous and also solves many problems if it works fine. But there may be negative aspects as well when they are exchange their ideas between people of very different cultures, religions, different age group, and misbehavior of a few users. These problems are addressed using data analytics, which takes people context into account, learns from it, and takes proactive steps according to their situation and expectations, avoiding user intervention as much as possible. This chapter presents all possible problems in social media and enabling those scenarios with effective solutions.