Big Data at the Service of the Public Health Systems

Abstract

The great differential of organizations has been the strategic innovation through the best way to manage existing knowledge. The management of information and knowledge generated in the health area is no different, as is the case with the pharmaceutical sector. The major challenge of public health research is to promote the use of scientific and technological knowledge produced in more effective health policy and action strategies in order to provide effective health gains. New technologies are promising tools to support public health management. The current scenario, in which the world has been affected by the COVID-19 pandemic, has reinforced this understanding. This chapter aims to highlight the importance of using big data tools to make public health policies more effective. Examples of successful cases in different areas of Brazilian public management will be presented, aiming to reinforce the relevance of these tools for public health systems.