Big Data and Artificial Intelligence in the Touristic Sector

Abstract

Tourism is a vital sector in the economy of many countries. It is important to bear in mind that this activity is highly oriented towards consumer satisfaction and is also subject to a high degree of uncertainty. This means that there is a great need for information and business intelligence in order to produce long-lasting, sustainable competitive advantages, which can be achieved with smart business management in which big data and artificial intelligence play a key role. In this bibliometric study on the use of these technologies in the tourism industry, the authors analyze the evolution of these concepts within the sector. By analyzing the literature, we can follow the transformation of tourism management, study how these technologies have become progressively more defined and consolidated, and lastly, provide guidelines for future lines of research on this subject.