Affiliation:
1. Manisa Celal Bayar University, Turkey
Abstract
In today's competitive environment, agile firms tend to be more successful. If today's technology companies, which are leaders in their sector, may fail in that competitive environment, it would be possible that they might lose their market leadership in the future. Some companies which were in the top in market in their own sector in the past are likely to be stand back from their competitors for not adapting to market change conditions. Fast process of technology and digital world are taking place in all organizational authoritative in all area and in all kind of sectors because the business world is transformed by the postmodern revolution-Fourth Industrial Revolution. In this dynamic environment, leaders should learn new management behaviors, with which they can communicate both internal and external environment of their enterprises by the strategies of being agile and innovative organizations. This can be by being aware of changes in environment and having the ability to manage these changes for the company's favor.
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