Affiliation:
1. Amity University, Noida, India
Abstract
The tourism industry is very dynamic, and tourism businesses have witnessed drastic change in their operations since the inception and growth of technology. Mobile technology is one of the emerging segments that is facilitating tourism businesses on a large scale. It saves time, effort, money, and also provides ease, convenience, and comfort. Mobile technology has enhanced tourism business operations and helps the tourism businesses in guided tours, navigation, reservation, payment, information search, content creation, product development, getting feedback, digital marketing, etc. Mobile technology has also facilitated tourists for different purposes. It has made travelling convenient, easy, and safe for tourists. Adoption of mobile technology is bound to grow in the future for tourism businesses as well as for more tourists. The present study investigates the role of mobile technology for tourists and for various tourism-related business organizations. With the help of review of literature, the study aims to highlight its importance.