Developing Managerial Quotient for Sustainable Client Servicing in Insurance Sector

Author:

Baporikar Neeta1ORCID

Affiliation:

1. Namibia University of Science and Technology, Namibia & University of Pune, India

Abstract

The insurance sector consists of two branches: life and non-life. Non-life is commonly referred to as general insurance. Insurance is a service industry and client retention influences growth and business sustainability. Being a service industry managerial skills for client servicing is essential for effectiveness in the insurance sector. Further, middle-level management directly deals with clients. So, to mitigate the challenges of privatization, competition, stakeholder's expectations, etc., appropriate managerial skills for middle management is critical. A mixed-methods approach was adopted, primary data collected through questionnaires and secondary data from published records. The sample consists of middle-level managers of the general insurance industry from the Pune region, India. The analysis was done using descriptive statistics. Findings reflect that higher managerial quotient is associated with client servicing quotient.

Publisher

IGI Global

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