Affiliation:
1. Lusíada University, Lisbon, Portugal
Abstract
In this chapter, using the Portuguese tourist guides as an example, the author intends to expose the reality of the profession and how it is nowadays necessary to adapt it to the new tourism paradigms. The pandemic, which has suddenly and deeply affected tourist guides, will also be one of the topics. A brief historical background of the profession will be given to be able to understand what a tourist guide is today, as well as the skills needed for the profession obtained through education and training, which are also one of the topics presented. The way these professionals have been dealing with digitals and how new technological tools are being used for the profession will be explained. Issues like authenticity, responsibility, and the contribution of tourist guides to develop tourism destinations will also be covered in the text.
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