Experience Toward Smart Tour Guide Apps in Travelling

Abstract

The integration of navigation systems and smart tour guide apps has gained popularity among travellers with the rapid development of the internet, mobile technology, and the wide acceptance of smartphones. The purpose of the study is twofold: (1) to assess the growth of smart tour guide apps in India and (2) to examine the tourists' experiences in using smart tour guide apps. To achieve the purpose of the study, a content analysis method was employed to analyse the users' reviews on the “Audio Odigos” and the “Trip My Way,” which are very popular tour guide apps in India. The results reveal that smart tour guide apps are more preferred than the human tour guide. An app-based tour guide facilitates exceptional experiences for accurate and useful information on historical monument tours, city tours, and destination tours. Thus, the findings can be used to improve the existing apps and develop more sophisticated apps in the future that can ensure sustainable smart tourism.