Artificial Intelligence, Marketing, and the Fourth Industrial Revolution-Reference-Cited by-同舟云学术

Artificial Intelligence, Marketing, and the Fourth Industrial Revolution

Published:2021 Issue: Volume: Page:1-13
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
language:
Short-container-title:

Author:

Kaplan Andreas¹

Affiliation:

1. ESCP Business School, Germany

Abstract

Artificial intelligence has been part of the world of marketing for some time now. This chapter will look at how artificial intelligence is defined and classified, illustrating its potential for the marketing domain with a variety of examples from various industries and sectors. Ethical concerns arising from the application of AI marketing will be discussed in the second part of this chapter. Before concluding, three brief case studies will give further insights, looking in detail at the AI activities of Airbnb, NYC's Metropolitan Museum of Artificial Intelligence, and retail giant Walmart.

Publisher

IGI Global

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