Study of the Impact of Emerging Technologies Across the Value Chain Function of Educational Technology (EdTech) Firms

Author:

Bhattacharyya Som Sekhar1ORCID,Walke Ankita1,Shah Yash1ORCID

Affiliation:

1. National Institute of Industrial Engineering, Mumbai, India

Abstract

Narrative technology has been a prominent feature in educational value creation. Rapid penetration of internet and better digital infrastructure resulted in adoption of emerging technologies in education sector. As business of EdTech platforms soared up, the purpose of this research was to understand the impact of emerging technologies like big data analytics, cloud-based technologies, blockchain, machine learning, artificial intelligence, augmented reality, and virtual reality on various stages of EdTech value chain. This involved content creation, content distribution, and learning plus management system. A secondary data base case study analysis was carried out of EdTech firms in India. The value factors such as cost, accessibility, ease of use, and updated content came out as main attributes impacting acceptance of EdTech platforms. The mentioned emerging technologies impacted the content creation, delivery, evaluation, and feedback stages which resulted in improved performance across these value factors with lesser associated total costs.

Publisher

IGI Global

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