Influence of Industry 4.0 on Motives and Cultures in the Post-COVID-19 Era

Abstract

As the challenge of big data impacts how we understand cultural differences, a motive-integrated model of culture is becoming an effective strategy to search for convergence by the fourth industrial revolution called Industry 4.0. This study examines the integration approach of Industry 4.0 in merging motives and cultures to efficiently produce COVID-19 vaccines. Structure equation modelling has been conducted on the data in 38 countries during the period of 2006-2021. Findings indicate that Industry 4.0 has merged achievement motive in reactive culture, power motive in multi-linear active culture, and affiliation motive in linear active culture. The three pairs of motive-cultures have enabled people to successfully produce COVID-19 vaccines 10 times faster than previous approaches for vaccines. To implement Industry 4.0, the reactive countries and multilinear active countries would enhance the achievement and power motives, but the linear active countries would decrease the affiliation motive.