Political Marketing and New Media Election Campaigning

Abstract

This study advances the findings that political party social media adaptation and social media attention have contributed to the election campaigning in North Cyprus. The 2018 general election success could be understood by looking deeply into the social media attention of political parties and electorates. While the sample that has been chosen for this study shows different patterns in their content of the social media shares, it is true to say that this study put an emphasis on the elements of political ads through social media account. The findings show that political parties in North Cyprus have communicated through social media, especially in horse-race periods compared with the other periods.