New Media and New Journalism

Abstract

This study was inspired by the SWOT analysis method to evaluate the relationship between digital technologies and journalism. SWOT analysis is a self-assessment method based on strengths and weaknesses, opportunities, and threats. Although it is a technique commonly used in the field of organizational communication and marketing field, it is seen as a suitable frame to address the strengths and weaknesses of digital technologies in the context of journalism and to evaluate the opportunities and threats it offers. Accordingly, after considering the strengths and weaknesses of digital technologies in the context of journalism, the opportunities and threats it presents will be evaluated. The main questions to be answered in this study can be listed as follows: How does digitalization affect journalism positively and negatively? What are the strengths and weaknesses of digital technologies in the context of journalism? What are the opportunities and threats that digital technologies offer for journalism?