An Empirical Analysis of Perceived Importance Attached to Destination Attributes of Chinese Tourists' Visiting in India

Abstract

This study attempts to explore the tourists' satisfaction within a tourism context, specifically with reference to the destination-based attributes. The study was conducted in India with a sample of Chinese tourists. Gathering data was analyzed by using t-tests. The research findings indicated that the dimension of accommodation services was the strongest predictor of the Chinese tourists' satisfaction, followed by incoming travel agency services and facilities in India. The dimension of accommodation services also was the strongest predictor of the female tourists' overall holiday satisfaction, followed by destination facilities and incoming travel agency services. Moreover, the mean scores of all the items within the main dimensions were above the neutral point. These results revealed that both male and female tourists were generally satisfied with their holiday in India.