Affiliation:
1. Ondokuz Mayıs University, Turkey
2. Gümüşhane University, Turkey
Abstract
The Bolsheviks seized power in Russia with the October Revolution of 1917 and began the process of establishing a new society. Propaganda is used to influence the public in this process, and posters were an important tool in the propaganda toolbox. The archetypes of “otherness” in Soviet propaganda posters are the subject of this research. The goal of this research is to discover how otherness archetypes are used in the narrative structure of Soviet propaganda posters. To accomplish this goal, the study will conduct a review of pertinent literature and examine the characteristics and transformation of the Soviet Union's marginalizing images on posters. Additionally, the study will identify marginalizing elements and the manner in which they are used.
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