Affiliation:
1. Akdeniz University, Turkey
Abstract
This chapter focuses on motivations, problems, and future needs of Turkish women entrepreneurs. The study uses a quantitative research methodology. A self-administered questionnaire is applied to a randomly selected group of urban women entrepreneurs in Antalya region, Turkey. One hundred and nineteen responses are statistically analyzed. Findings indicate that women entrepreneurs are driven mostly by psychological and economic motivators such as working independently, achieving economic independence, and doing the job she wants which suited her abilities. Obtaining capital is the primary problem they faced. In addition, the majority of women entrepreneurs need support in marketing and branding.