Affiliation:
1. Titu Maiorescu University, Romania
2. 1 Decembrie 1918 University, Romania
3. Valahia University, Romania
Abstract
Benchmarking is the process of comparing your own organization, operations, or processes with other organizations in the same industry or a wider market. This chapter intends to analyze the perspective of benchmarking in Romanian SMEs from the perspective of quality, cost, effectiveness, and customer satisfaction. The results show that for many Romanian organizations, benchmarking is still a little overlooked, on the one hand because of the lack of necessary financial resources, on the other hand, of a poor awareness of the importance of these investments in the medium and long term.