E-Commerce

Author:

Omambia Andrew1

Affiliation:

1. University of Eastern African, Baraton, Kenya

Abstract

Use of ecommerce technologies have been on the rise in the recent past mostly because they provide access point to the world market competitively and offer a means to which efficiency in the way of conducting business is maintained. Whereas all those benefits sound good and entice so many users to venture into this technology, ecommerce technological trust and security services are on the weighing scale and these two factors are perceived to be the most important factors that affect users' intentions to use ecommerce technologies. Considering the rise of cyber-crime activities in the world and hearing of sad stories of cybercrime offenses particularly in developing countries, this chapter then investigates the challenges of ecommerce and how such challenges have posed serious setbacks in regard to the use and adoption of ecommerce and suggest solutions to curb this challenges for the betterment of global trade and efficiency in way business is conducted through such platform. The recommendations from this study will go a long way to inspires ecommerce technology developers to incorporate secure features that can ensure confidence of use from the users' side.

Publisher

IGI Global

Reference28 articles.

1. East Africa;Economic Outlook,2019

2. Australia, G. (2013). Guide to Information Security: Reasonable Steps to protect personal information. Canberra: office of the Australian Information commission.

3. A preliminary study of ecommerce adoption in developing countries

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