Pitch This-Reference-Cited by-同舟云学术

Pitch This

Published:2021 Issue: Volume: Page:100-115
ISSN:2372-109X
Container-title:Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
language:
Short-container-title:

Author:

Vasconcelos Sandra Vieira¹^ORCID,Balula Ana²^ORCID

Affiliation:

1. School of Hospitality and Tourism, Polytechnic Institute of Porto, Portugal

2. ESTGA, University of Aveiro, Portugal

Abstract

The following chapter describes the design and implementation of a teaching and learning strategy that aimed to explore the affordances of storytelling when it comes to the management of students' personal branding skills. Designed to help students craft their online professional persona and produce video-based pitches, this strategy was developed taking into account the concepts of personal branding and digital storytelling, as well as a preliminary questionnaire focusing on participants' perceptions. Having been implemented within English for Specific Purposes classes, this strategy was successful in promoting students' engagement and making them aware of the importance of having a strong personal brand, something that can be enhanced through contemporary storytelling methods.

Publisher

IGI Global

Reference41 articles.

1. Baptista, D. M. (2017). Uma nova perspetiva do conto: o storytelling na estratégia da comunicação empresarial. Forma Breve, (14), 587-603.

2. Bridgstock, R. (2019). Employability and career development learning through social media: Exploring the potential of LinkedIn. Challenging Future Practice Possibilities, 143-152. Retrieved from https://brill.com/view/book/edcoll/9789004400795/BP000022.xml

3. Social Media 101

4. CareerBuilder. (2018). More than half of employers have found content on social media that caused them NOT to hire a candidate according to recent CareerBuilder survey. Retrieved from http://press.careerbuilder.com/2018-08-09-More-Than-Half-of-Employers-Have-Found-Content-on-Social-Media-That-Caused-Them-NOT-to-Hire-a-Candidate-According-to-Recent-CareerBuilder-Survey