Towards a Utility Theory of Privacy and Information Sharing and the Introduction of Hyper-Hyperbolic Discounting in the Digital Big Data Age

Abstract

Today enormous data storage capacities and computational power in the e-big data era have created unforeseen opportunities for big data hoarding corporations to reap hidden benefits from individuals' information sharing, which occurs bit by bit in small tranches over time. Behavioral economics describes human decision-making fallibility over time but has—to this day—not covered the problem of individuals' decision to share information about themselves in tranches on social media and big data administrators being able to reap a benefit from putting data together over time and reflecting the individual's information in relation to big data of others. The decision-making fallibility inherent in individuals having problems understanding the impact of their current information sharing in the future is introduced as hyper-hyperbolic discounting decision-making predicament.