Analysis of Consumer Buying Behaviour When Buying Sports and Leisure Products During the COVID-19 Pandemic

Abstract

The COVID-19 pandemic has changed our daily lives. We have all had to adapt to the so-called “new normality.” In the research, the authors focused on checking recent changes in buying habits of consumers purchasing sports and leisure products. They found that the purchasing frequency decreased during the pandemic. An important increase is observed in the use of online stores, and the share of those purchasing sports and leisure products spontaneously has decreased. Consumer buying habits were most negatively affected by government restrictive decrees. As evident from the research, the epidemic has caused significant changes in consumer buying habits, and its impact and changes will become even more visible in the coming period of uncertainty for all, with almost no possibility to influence the changing conditions, only trying to adapt, at least partially, to “the new reality.”